Growth: Digital Marketing
Paid Media (Search and Social)
Paid campaigns that reach the right people at a cost you can justify, with every click tracked.
The problem
Signs you need this
- 01
Ad spend is rising but leads are not
- 02
Campaigns are set up but rarely optimised
- 03
Tracking is incomplete so results cannot be trusted
- 04
Landing pages do not convert paid traffic
Deliverables
What is included
Scope is confirmed during discovery. A typical engagement includes:
- Account audit and tracking fixes
- Campaign structure, audiences and creative
- Landing page recommendations or builds
- Weekly optimisation and budget management
- Monthly performance reporting
How we deliver
A clear path from first conversation to results
- 01
Audit
Review analytics, channels, content and competitors to establish a baseline.
- 02
Plan
Set targets tied to leads or revenue and choose the channels most likely to reach them.
- 03
Launch
Build campaigns, pages and content with tracking in place from day one.
- 04
Measure
Weekly reporting on the numbers that matter, with plain-English commentary.
- 05
Optimise
Test, learn and move budget towards what is working.
Typical technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- Microsoft Ads
- Google Tag Manager
We choose tools to fit your team, licences and constraints, not the other way round.
Questions
Frequently asked questions
Is there a minimum ad budget?
We recommend a budget that can produce statistically useful results for your market. We will advise during the audit.
Who owns the ad accounts?
You do. We work inside accounts you own so history and data stay with you.
More in Growth: Digital Marketing
Digital Marketing Strategy
A clear plan for audiences, channels, messages and budget, tied to leads and revenue.
Search Engine Optimisation (SEO)
Technical, content and local SEO that earns visibility for the searches your customers actually make.
Content & Social Media Marketing
Useful articles, case studies and social content that build authority and support sales conversations.
Ready to talk about Paid Media (Search and Social)?
Tell us what you are trying to achieve. We will reply within one business day with questions, a suggested next step and an honest view of whether we are the right fit.