Growth: Digital Marketing
Digital Marketing Strategy
Know who you are targeting, where to reach them and how every channel contributes to pipeline.
The problem
Signs you need this
- 01
Marketing activity is busy but its impact is unclear
- 02
Budget is spread thinly across too many channels
- 03
Messaging differs across website, social and sales
- 04
There is no reliable way to attribute leads
Deliverables
What is included
Scope is confirmed during discovery. A typical engagement includes:
- Audience and competitor research
- Positioning and key messages
- Channel plan with budget allocation
- Measurement framework and dashboards
- Twelve-month marketing roadmap
How we deliver
A clear path from first conversation to results
- 01
Audit
Review analytics, channels, content and competitors to establish a baseline.
- 02
Plan
Set targets tied to leads or revenue and choose the channels most likely to reach them.
- 03
Launch
Build campaigns, pages and content with tracking in place from day one.
- 04
Measure
Weekly reporting on the numbers that matter, with plain-English commentary.
- 05
Optimise
Test, learn and move budget towards what is working.
Typical technologies
- Google Analytics 4
- Google Tag Manager
- HubSpot
- Looker Studio
- Semrush
We choose tools to fit your team, licences and constraints, not the other way round.
Questions
Frequently asked questions
Do you also execute the plan?
Yes. We can deliver SEO, paid media and content ourselves or support your in-house team.
How do you measure success?
Against agreed targets for qualified leads, cost per acquisition and revenue, not just traffic.
More in Growth: Digital Marketing
Search Engine Optimisation (SEO)
Technical, content and local SEO that earns visibility for the searches your customers actually make.
Paid Media (Search and Social)
Search and social campaigns managed against cost per lead and return on ad spend.
Content & Social Media Marketing
Useful articles, case studies and social content that build authority and support sales conversations.
Ready to talk about Digital Marketing Strategy?
Tell us what you are trying to achieve. We will reply within one business day with questions, a suggested next step and an honest view of whether we are the right fit.