Growth: Digital Marketing
Content & Social Media Marketing
Content with a purpose: answering buyer questions, earning search visibility and giving sales something to share.
The problem
Signs you need this
- 01
Social channels are inconsistent or inactive
- 02
There is no content that explains your expertise
- 03
Sales teams lack material for prospects
- 04
Content is produced but nobody knows if it works
Deliverables
What is included
Scope is confirmed during discovery. A typical engagement includes:
- Content strategy and editorial calendar
- Articles, guides and case studies
- Social media posts and scheduling
- Newsletter content
- Performance reporting by piece and channel
How we deliver
A clear path from first conversation to results
- 01
Audit
Review analytics, channels, content and competitors to establish a baseline.
- 02
Plan
Set targets tied to leads or revenue and choose the channels most likely to reach them.
- 03
Launch
Build campaigns, pages and content with tracking in place from day one.
- 04
Measure
Weekly reporting on the numbers that matter, with plain-English commentary.
- 05
Optimise
Test, learn and move budget towards what is working.
Typical technologies
- X
- Buffer
- Canva
- Mailchimp
- HubSpot
We choose tools to fit your team, licences and constraints, not the other way round.
Questions
Frequently asked questions
Who writes the content?
Our writers interview your experts so the content reflects real knowledge, then we edit and publish it.
How often should we post?
Consistency matters more than volume. We agree a sustainable cadence for your team.
More in Growth: Digital Marketing
Digital Marketing Strategy
A clear plan for audiences, channels, messages and budget, tied to leads and revenue.
Search Engine Optimisation (SEO)
Technical, content and local SEO that earns visibility for the searches your customers actually make.
Paid Media (Search and Social)
Search and social campaigns managed against cost per lead and return on ad spend.
Ready to talk about Content & Social Media Marketing?
Tell us what you are trying to achieve. We will reply within one business day with questions, a suggested next step and an honest view of whether we are the right fit.